POWER TV, Zambia’s leading music, lifestyle and entertainment channel, has expanded its footprint in Southern Africa, a step that will bring its thrilling local content offering to audiences across the Southern African region.
The expansion means subscribers will now access Power TV in Zimbabwe, Namibia, Malawi and Botswana exclusively on DStv and GOtv platforms.
Speaking when she officiated at the launch to announce the expansion in Lusaka, Chushi Kasanda, Minister of Information and Media said: “the government is proud to see local channels such as Power TV, taking a step further using its exciting local content to not only market Zambia’s skills but also promoting tourism opportunities in the country”.
Powerhouse Media Group Executive President, Mr Kenny Tonga said: “We are excited about this milestone. We decided to go for an exclusive partnership because this will greatly benefit us by increasing our viewership and our reach not only in Zambia but Southern African region”.
“Our exclusivity on DStv and GOtv platforms, will make our local popular programming available to even more people across Southern Africa, thereby helping to market Zambia,” remarked Mr Tonga.
Power TV, a subsidiary of Powerhouse Media Group, is a 24/7 general entertainment flagship channel offering local music, lifestyle and entertainment content in both English and local languages.
Speaking at the same occasion Leah Kooma, Managing Director at MultiChoice Zambia, said the expansion of Power TV will help market Zambia to the Southern African region.
“MultiChoice’s hyperlocal strategy aims to continue providing exciting, quality and affordable local entertainment to customers,” she said adding, “It is our quest to help promote Zambia’s culture, tourism beauty, creative space, values and ideals to an international audience through this strategy”.
Mrs Kooma added: “We are confident that the growth of Power TV in the Southern African region will help expose Zambian content to the rest of the Southern African region”.
Launched in October 2018, Power TV is home to exciting local entertainment on DStv and GOtv platforms. Its unique entertainment approach to showbiz is commonly pronounced in its tagline “Muchimunzi Nizee”, derived from the Nyanja language for commonly used street lingo meaning “It’s thrilling and happening in the community.”