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Industry Leader joins Partners Against Piracy to crack down on content theft

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DIGITAL video piracy costs the entertainment industry up to $71 billion every year, according to the US Chamber of Commerce’s Global Innovation Policy Centre – harming businesses, destroying lives and livelihoods, and stifling economic growth.

This huge industry loss – more than the annual gross domestic product of Mozambique, Uganda and Guinea combined – represents the impact on the US entertainment sector alone. The economic impact on the rest of the world is similarly catastrophic.

No country looking to build a creative industry can afford to lose this income. For this reason, National Arts Council of Zambia (NAC) has thrown its weight behind Partners Against Piracy (PAP), an international campaign to fight content piracy. PAP works to protect the livelihoods of the thousands of creatives and broadcast professionals and support the local economy.

Creative content piracy is rising – particularly since the onset of Covid-19 lockdowns, which forced many people to stay home, resulting in a surge in demand for TV and film entertainment.

According to digital platform security specialists Irdeto, there were more than 345 million visits to the top 10 global streaming piracy sites in the three months from June to August 2021. Major African markets Ghana, Kenya, Nigeria and South Africa saw a total of around 16 million visits over the same period.

In Africa, it is not just individuals and web start-ups, but also large organisations that share content without paying the licence fees owed to the creators, licence holders and distributors. This seriously threatens the sustainability of Africa’s creative sector.

“Our country is determined to clamp down on content piracy, and we are proud to join Partners Against Piracy in this fight,” said Mr Maanka Chipindi, Director at National Arts Council of Zambia (NAC).

“Piracy has a serious negative effect on our economy and on the ability of our creative professionals to earn a living. It harms investor confidence and tax revenue, and can also affect trade opportunities, if we are not seen as a country where intellectual property is respected and protected,” said Mr Chipindi.

PAP is a multi-stakeholder awareness programme to help fight the piracy menace, by educating the public on the unintended consequences of piracy and the threat it poses to livelihoods, and to society. It looks to ensure Africa’s creatives earn a living from their talent, freeing them to continue creating relevant, entertaining content that reflects the culture and interests of the continent.

PAP is already a Pan-African coalition. It was launched in Kenya in 2018, championed by the Kenya Copyright Board (KECOBO). The anti-piracy movement has had some significant victories around the world. It was also launched in Zambia earlier this year, championed by the National Arts Council (NAC).

In the UK in 2019, three men who sold illegal English Premier League streams to more than 1 000 pubs, clubs and homes were jailed for a total of 17 years. In Australia, a man received an 18-month suspended jail term for operating an illegal network that allowed more than 8 000 people to access television broadcasts by the Foxtel subscription service for free.

In Africa, regular raids of piracy operations are conducted across the continent, and major recent court cases signal the turning of the tide against piracy on a commercial scale.

The Supreme Court of the Seychelles in the case of MultiChoice Africa Holdings B.V and SuperSport International (Pty) Ltd v Intelvision Limited found that Intelvision was breaking the law when it broadcast matches from the 2019 African Cup of Nations football tournament, for which it did not have broadcast rights.

In Rwanda in July, a commercial court ordered Victory TV Ltd to suspend unlawful broadcasts of Uefa Champions League and English Premier League football games, to which it did not have the rights. Victory TV appealed the judgement, but the Court of Appeal in Kigali subsequently rejected the appeal.

Other cases are pending in the Seychelles and in Kenya.

“We are working to ensure that our artists, screenwriters, directors, actors and sportspeople are compensated for the work they create, and that content industries support viable careers,” said Mr Chipindi. “We know that by fighting piracy, we protect Africa’s creatives, and ensure a legacy of creative content for future generations,” he concluded.

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Bus Fares Reduced, RTSA says

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FOLLOWING a drop in the fuel pump price announced recently by the Energy Regulation Board (ERB), bus fares have also been reduced.

Road Transport and Safety Agency (RTSA) Head Public Relations Fredrick Mubanga says the reduction will be effected tomorrow.

“RTSA wishes to announce the reduction in bus fares, following the drop in fuel pump price announced by ERB recently.From the foregoing, the new bus fares are as follows:Approved Bus Fare Reduction Average percentage Intercity Long Distance14.0 percent, Copperbelt Local and other towns K5.00,Lusaka Local and other towns K5.00, Inter-Mine/Peri-Urban Copperbelt K7.00,Lusaka Peri-Urban K7.00. The new bus fares are effective 7th August, 2022,” he said.

Mr Mubanga said further, bus operators are guided to revise the bus fare charts and display in all the buses accordingly.

(Mwebantu, Saturday, August 6th, 2022)

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Transport and Logistics Minister Hon. Frank Tayali gives Yango A Nod

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On 31st of July 2022, a Yango delegation led by Ms Kabanda Chewe, the Country Manager for Zambia and Anton Zykov, Yango Head of international government relations projects, was granted an audience with the Minister of Transport and Logistics Hon. Frank Tayali accompanied by Acting Director Planning and Monitoring Mrs. Irene Tembo and Public Relations Officer for the Ministry Mr. Ndubi Mvula. During the courtesy call current changes in legislation and basic topics concerning ride hailing industry regulation were discussed.

The Yango delegation made a comprehensive presentation of its business model in Zambia. Ms Chewe offered to share best practices from across 20 Yango geographies in the field of urban transport. Yango underlined that affordability and digitalisation are very important for sustainable development of modern transport means such as online taxis.

Minister of Transport and Logistics Hon. Frank Tayali noted: “Zambians are enjoying the convenience of Yango, the fact that it provides better service. We see that its presence on the market benefits the creation of new job opportunities with local transport operators which partner with Yango. It gives access to an unprecedented level of earnings for young people. The new regulation will not limit these opportunities”.

Yango hopes that the new statutory instrument will give online taxis an affordable, simple, and fully digital way to continue operating but also allow the government to get its stipend from the rapidly expanding ride-hail sector.

Discussing the business model of Yango, Ms Chewe emphasized a fundamental difference between electronic platforms such as Yango and transport operators: “Yango is an electronic platform, a smart solution for connecting local Zambian transport operators and their clients. We work only with local independent partners – Zambian transport providers who aggregate drivers or have their own fleet.”

Another important topic raised during the meeting was price regulation. Ms Chewe noted: “There is a big change that happens on the market with Yango, the international business, launch. Due to fare competition that benefits all parties, for the first time in the history of the country, taxi rides become more accessible to everyone, which increases mobility and promotes economic growth. For further development and growth of the local market the government should not regulate prices artificially.”

Yango, an international informational service for ordering rides online was launched in Zambia in 2022 on March 29. Today it successfully operates in Lusaka helping facilitate a digital platform for local partners that provide affordable transportation for thousands of passengers every day. Yango has been operating mobility and delivery businesses in 20 countries across Europe, Central Asia, the Middle East and Africa since 2011.

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MultiChoice Announces Expansion of MultiChoice Talent Factory

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AS part of its ongoing commitment to grow the African film industry, MultiChoice announced the expansion of the MultiChoice Talent Factory. The announcement was made on Wednesday at an event attended by the Minister of Information and Media, Honourable Chushi Kasanda.

The MultiChoice Talent Factory will expand its skills development offering to practical, industry expert-led skills workshops outside of its academies. This affords local broadcasters as well as film and television professionals the opportunity to learn and upskill their film making abilities. This project which the organisation intends to roll out to the rest of Africa was launched in Malawi and now Zambia.

This expansion will formalise MultiChoice’s long-standing efforts to address concerns such as accessibility, opportunity, and quality in local productions. All training will be conducted by leading African and international industry experts and will offer holistic learning through online learning courses, masterclasses, and practical training which will focus on critical production skills such as production Management, sound, screenwriting, cinematography and 3D Annimation.

Speaking at the launch event, the Minister of Information and Media, Honourable Chushi Kasanda said: “Skills development is Key in unlocking Zambia’s immense potential in the film industry. In this regard, it is gratifying that MultiChoice has taken the initiative to invest in the growth of Zambia’s film industry through its Corporate Social Investment Initiative – the MultiChoice Talent Factory, an academy that trains young people in film making and production.”

Also speaking at this event MultiChoice Talent Factory Director Nwabisa Matyumza emphasized the company’s commitement to building Africa’s film industry.

“The MTF Expansion Programme is a new training initiative set to revolutionise the African TV sector, taking industry skills to a new level and boosting the quality of content for audiences across the continent. This initiative is a collaborative project between MultiChoice, local television channels in various African territories and the MultiChoice Talent Factory,” said Matyumza.

Ms Matyumza further emphasized the importance of working with local film broadcasters to further grow talent, create jobs and boost local content production

“Local broadcasters are the grassroots of the TV industry in every country. By investing and partnering to train and upskill the producers and filmmakers, we can make a direct, immediate impact. The training has been curated and will be presented by industry leaders with the focus on training that is fit for purpose and meet the needs of the television stations in Zambia,” said Ms Matzuma.

The MultiChoice Talent Factory is MultiChoice’s Corporate Social Responsibility. It is a shared-value initiative that provides a platform for the creative industries to develop their talent and engage with one another through their shared passions.

It has a multi-tiered approach namely the MTF Portal, the MTF Academies and MTF Industry Masterclasses.

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ZAMBIA: COVID-19 STATS

07 Aug 2022, 6:47 AM (GMT)

Zambia Stats

331,074 Total Cases
4,016 Deaths
325,897 Recovered

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