AS the fight against the Covid-19 pandemic continues, MultiChoice Group (MCG) has reaffirmed its commitment to the United Nations’ (UN’s) efforts to conquer the virus that has wreaked havoc around the globe and will continue to support the global organisation’s Pause campaign in celebration of UN Day on 24 October 2020.
Through its broadcast and digital platforms, MCG has been the official African media supporter of the Pause Campaign since its launch in June 2020. The campaign, which aims to reach one billion people by the end of December 2020, intends to prevent the spread of damaging misinformation about the pandemic and encourages people to only share trusted and accurate science-based social media content.
“As a pan-African organisation, we are proud to be able to reach a mass audience and use our reach into 19.5 million African households to raise awareness on key issues relevant to the continent,” says Calvo Mawela, Chief Executive Officer: MultiChoice Group. “Supporting initiatives such as the Pause campaign as well as airing relevant and compelling educational and news content on our platforms aligns to our commitment to making an impact in the communities in which we operate.”
MCG continues its support in phase two, which is set to roll-out from 21 October. As part of the second phase, students from the MultiChoice Talent Factory, the group’s development initiative that identifies and upskills Africa’s young storytellers, will create a 60-second advert encouraging viewers to #PledgetoPause before they share online or digital content.
On October 21, throughout the day, online influencers and global voices will make their own #PledgetoPause and call on their supporters to do the same.
“With Covid-19, the wrong information can kill. It is increasingly clear that we cannot successfully tackle the pandemic without also addressing online misinformation,” said Melissa Fleming, United Nations Under-Secretary-General for Global Communications. “With the Pause campaign, we are trying to recreate a new social norm about how we share information. Each one of us can help break the chain of misinformation by pausing before we share. Pledge to Pause today.”
The consequences of the global pandemic have been vast and deep, and Covid-19 has again reminded us of the need for urgent and determined action to achieve the world’s Sustainable Development Goals. The UN has collaborated with Project Everyone – a not-for-profit agency – to develop a documentary which puts the power of communications behind these global developmental goals, to accelerate progress towards a world where, within the next decade, extreme poverty has been eradicated, climate change is properly addressed, and injustice and inequality are unacceptable. As part of phase two, MCG will broadcast this thought-provoking internationally acclaimed documentary on its platforms.
“Through the transformative power of the media, and using our extensive platforms, we can envision the world we want to see in ten years’ time and enable the key conversations that will drive behaviour change to achieve those goals,” concludes Mawela.
Zamtel named Most Improved and Innovative Enterprise
ZAMTEL has been named “The Most Improved Enterprise” and the “Most Innovative Enterprise” by the Industrial Development Corporation (IDC).
The awards were presented to Zamtel Board Chairman Mr. Danny Luswili and Chief Executive Officer Mr Sydney Mupeta at the IDC Awards Gala held in Livingstone over the weekend by the Minister of Finance Hon. Bwalya Ng’andu.
In announcing the awards, IDC Chief Executive Officer Mr. Mateyo Kaluba attributed the win to Zamtel’s determination and success in rebuilding its business and its focus in driving innovation.
The award for the “Most Innovative Enterprise” was given to Zamtel for its Velocity home internet product which has transformed the internet experience in Zambia.
Commenting on the awards, Mr Mupeta thanked Zamtel staff for their contribution in the transformation that is taking place across the business.
“We are proud of this recognition which speaks to the transformational journey we have been on to improve our business. Over the last few years we have been developing a number of digital solutions and we will continue to innovate and deliver the best products to meet our customer’s ever evolving needs,” Mr Mupeta said.
“The Zamtel team and I are humbled to win these awards. In a year that has been challenging for everyone, this recognition fuels our mission to improve the business by offering world class products. At the heart of our strategy is technology and innovation that will transform our customer’s quality of experience. We believe that every Zambian deserves the benefits of a digitally connected life.” He further stated.
“I further wish to thank our customers for their continued support and encourage potential customers to join the Zamtel family to start enjoying our services. Our pursuit of technology leadership and superior customer experience is driven by our staff who work tirelessly to ensure that we put our customers first in everything we do and these awards belong to them.” Mr Mupeta said.
This is according to a statement issued by Zamtel Corporate Communications Manager Changwe Kabwe.
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