AFRICA’s most loved storyteller Multichoice is committed to continuing the journey of storytelling for years to come. At the heart of this commitment is the desire to tell stories that resonate with Africans throughout the continent, stories that echo shared sentiments of triumph, success and growth, stories that share ideals, beliefs, embrace change and encourage diversity. It is through these stories that we can come together as one.
This promise to showcase the best of African storytelling is perfectly captured in the “10 000 Stories” promo which was launched as part of the recent Multichoice Media Showcase. This creative masterpiece was the brainchild of poet and writer Lebogang Mashango. It explores themes around diversity, innovation, local content, international content, sports and a general love for stories. Brought to life by Mashango and other talented African poets, it is an ode to all who have been part of the journey, celebrating the legacy of the MultiChoice and the more than 10 000 stories which have been told over the years.
‘I drew inspiration from Maya Angelo and the grand idea explored in most African philosophy. The idea that one individual is amplified when standing as a collective ‘I come as one but, I stand as 10 000’, the core of the poem is around collectivism and collaboration, something storytelling does so well. Stories are a way of preserving memories and making history and Multichoice through its existence has made history, changing the ritual around coming together. The modes of viewing content may change with technological advancement, however, the essence of storytelling as preserving history does not change”, Lebogang Mashango.
Multichoice has been telling African stories for over 20 years, reaching far and wide across the continent. Its DStv and GOtv platforms have continued to grow over the years, launching numerous local channels with more planned as the group increases its local content investment.
‘Storytelling plays a critical role in our society; it shapes the hopes and dreams of our youth – it cradles aspirations while positively changing pre-conceived ideas on what the world has to offer. It is through storytelling that many dreams are expressed, and it is through storytelling that our people learn that as much as we are diverse, we are also quite similar’ Says Leah Kooma MultiChoice Chief Customer Officer.
MultiChoice is determined to continue showcasing unforgettable stories that cater to a diverse audience. At the heart of MultiChoice’s reason for existence is to provide customers with variety and choice, this is why the company is focused on enhancing its innovation, value and local entertainment offering.
‘We are proud to have been at the forefront of enhancing the local television industry, by investing in original productions which showcase authentic stories and talent across our continent. Great stories either reflect reality or create one, we are aiming to create a reality that is progressive, inclusive and forward-thinking.’ concluded Kooma.
Embrace Digital Learning as Schools Reopen
ZAMTEL has urged school administrators, parents and guardians to embrace digital learning even as learners in non-examination classes return to classes today.
Zamtel Corporate Communications Manager Changwe Kabwe noted that learners should be encouraged not to abandon the use of e-learning platforms they adopted during the period when schools were closed due to the Covid-19 pandemic.
Mr. Kabwe stated that it is critical that school administrators fully integrate some aspects of delivering lessons digitally as part of embracing the New Normal.
He said during the period of school closure, Zamtel observed growing interest from learners to shift to digital learning as an alternative which should not be allowed to die down as classes reopen.
Mr Kabwe said Zamtel launched Smart Revision and the e-Learning portal to help bridge the learning gap created by the school closures and to popularize digital learning.
He said the number of learners interacting with the two platforms on www.smartrevision.co.zm and www.elearning.co.zm since they were launched in April has been encouraging.
“We have seen thousands of learners interacting with the two platforms and we would like that to continue even as these learners return to class today. We should get to a point where digital learning work side by side with conversational modes of delivering education,” Mr Kabwe said.
He announced that Zamtel is working on school based subscription packages which will allow schools to purchase subscriptions for learners.
“We are ready to work with school administrators to ensure that e-Learning is not left by the side as our learners return to class. We need to maintain the gains recorded during the closure period and integrate digital learning into mainstream modes of teaching and learning,” Mr Kabwe said.
Mr Kabwe also announced that Zamtel will soon introduce additional features on its e-learning portal such as online live lessons to be conducted by teachers with approved curriculum by the Ministry of Education.
“What the last few months have shown is that virtual learning is going to be the new Normal and we are excited that these learning tools provided by Zamtel have enabled thousands of learners to access quality education. We are pushing up our efforts to get more schools adopting the use of digital platforms to deliver education services,” Mr Kabwe said.
Zamtel is Zambia’s only total communication solutions provider. Zamtel is 100 percent owned by the Zambian Government through the Industrial Development Corporation (IDC), providing voice, data, fixed, internet, MPLS and business continuity services to businesses and individual customers in Zambia. Zamtel is committed to make a difference and empower communities as part of its Corporate Social Responsibility.
This is according to a press statement by Zamtel Corporate Affairs and Government Relations Unit.
Lafarge Zambia supports the community through promotion of sport and wellness
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